GA4 Data Model for BigQuery
Everything Dance does for your data
Three processing layers, dozens of automated transformations, and one clean output for your preferred BI tool.
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architecture
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Three layers to success
From raw tables to business insights in clearly defined steps. Everything runs automatically inside your Google Cloud project (GCP).
01
Cleaning & Normalization
We unnest and structure raw data, extract event parameters, and eliminate duplicates.
02
Sessions & Attribution
We handle advanced session reconstruction and fix source attribution. We connect Google Ads and other marketing parameters so your data perfectly aligns with reality.
03
Business-ready outputs
We deliver data in well-structured, production-ready tables optimized for BI tools.
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target audience
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Who is Signals Dance built for?
For Data Analysts
Stop wasting time cleaning data manually. Shift your focus to generating deep insights rather than performing complex SQL gymnastics.
For Marketing Teams
Gain access to accurate campaign reporting, correct attribution, and clean data your entire team can finally trust.
For E-commerce
Streamline your product analytics, conversion funnels, and margin tracking with full automation.
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optional modules
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Extend Dance with specialized modules
Advanced Campaign Attribution Extension
Advanced module for fair credit distribution across advertising channels. Precise, mathematically grounded, with no Last Click blind spots.
Conversational AI Analyst for BigQuery
An intelligent assistant for instant answers to ad-hoc questions in plain language. Fast, 100% secure, no SQL knowledge required.
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technical details
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Works with your
existing stack
Data Sources
Processing
Visualization
E-commerce
Runs in your GCP project
Data never leaves your secure cloud environment.
Incremental processing
Highly cost-effective daily runs.
Multi-property GA4 support
Consolidate multiple properties and datasets into a single instance.
GDPR compliant
No data transfer outside your Google Cloud.