Data products built by passionate analytics geeks

We build tools that fix the hardest problems in marketing data. From messy GA4 exports to broken attribution.

8+ years of hands-on analytics experience, distilled into ready-to-use tools your team can launch today.

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Tools that solve real data problems

ilustrace Signals Dance (dashboardy)

GA4 data model for BigQuery

Transform raw GA4 exports into clean, structured data ready for reporting, analytics, and AI. Pre-built Looker Studio dashboard included.

Conversational AI Analyst for BigQuery

An intelligent assistant for instant answers to ad-hoc questions in plain language. Fast, 100% secure, no SQL knowledge required.

Advanced Campaign Attribution Extension

Advanced module for fair credit distribution across advertising channels. Precise, mathematically grounded, with no Last Click blind spots.

Google Analytics Mega Extractor

Bulk export data from GA without API limits.

Automated alerts for your data

Get notified the moment something unusual happens.

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Trusted by 50+ companies across Europe

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Nikola Šéfrová
Expert in Performance Marketing
Direct pojišťovna, a. s.

We’ve been working with Signals since December 2025, and even in this short time, the sheer volume of work completed and the improvement in our tracking accuracy are already clearly visible. What we value most is their proactivity, senior expertise, and ability to quickly resolve even the most complex data challenges.

For instance, they helped us fix server-side tracking, optimize our cookie banner, implement mobile app tracking, and handle anonymous traffic. The best part about working with them is that they don't just deliver technical solutions – they truly understand data in a broader business context.

We’re also currently testing their AI analytics assistant, which has been a major time-saver for our data workflows. Analyses that used to take days are now done in a matter of minutes. Even though it's still in the pilot phase, the future potential is immense.

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Ľubo Kružliak
Head of Marketing
Wilsondo

We are an international e-commerce business, and Signals helped us set up accurate tracking and data collection, built a comprehensive data warehouse with custom reporting, implemented server-side tracking, and helped us integrate margin data across all our advertising platforms.

They support us with data activation, forecasting, advanced analytics, and automation. For Signals, nothing is impossible – they often take our ideas to the next level, enabling us to extract real business insights that directly shape our day-to-day operations.

I wholeheartedly recommend working with Signals, and we’re very glad they’re always just a Slack message away.

50+
clients
200+
projects
8+
years in the industry
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Built by industry experts, not a faceless startup

Signals was founded in Prague by data experts who have spent years building analytics infrastructure for some of Central Europe’s largest companies.

Roman Appeltauer

CEO & Founder
15+ years in data analytics. Expert in analytics strategy and data-driven business transformation.

Vojta Marszalek

Head of Data & Analytics
Expert in GA4, BigQuery, and data modeling. Architect behind Signals Dance.
Týmová fotka zaměstnanců Signals v moderních kancelářích.
As a team, we’re always experimenting with new approaches to deliver smarter, faster, and more cost-effective data solutions.
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Ready to fix your marketing data?

Get in touch – we’ll show you Dance in action.

Send us a message

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Roman Appeltauer

CEO & Founder
roman@signals.cz
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