GA4 Data Model for BigQuery
Stop wrestling with raw GA4 data. Start making decisions.
Signals Dance transforms messy GA4 BigQuery exports into clean, structured data – ready for reporting, analytics, and AI.
Accurate sessions & attribution
Pre-built Data Studio dashboard
Runs securely in your own GCP project
Signals Dance works with:
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Problem
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GA4 BigQuery export is powerful, but it's not ready for reporting
Nested structures
BigQuery data is heavily nested and every query requires complex UNNEST operations. This makes analysis hard to follow and drives up error rates.
Missing session context
GA4 doesn't export sessions as a ready-to-use entity. If you don't calculate them correctly and consistently, your reports won't reflect reality.
Broken attribution
Traffic sources in the raw export rarely match what you see in the GA4 interface. The result? Team-wide guesswork about which numbers to actually trust.
Unnecessary costs
Every query over raw data scans massive volumes. You’re constantly paying for data you don't need – and for computing power that Dance could easily save you.
Dance fixes all of this
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Dance Dashboard
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Your marketing insights, all in one place
Plug-and-play interactive dashboard built for Data Studio. Instantly track Revenue, Sessions, and Bounce Rate across channels. No SQL required.
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process
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From raw data to insights in 3 steps
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Setup
We deploy the model directly to your GCP project. Data stays under your control.
02
Daily processing
Incremental runs without manual intervention. Only new data is processed.
03
Reporting
Connect your BI tool or our dashboard. And you’re good to go.
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references
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Visible results
Dance je datový model od Signals, který staví nad surovými tabulkami z GA4 exportu v BigQuery. Model máme nasazen u více klientů a jsme s ním velmi spokojeni. Nemusíme při každé nové analýze data znovu čistit a spojovat do sessions — a současně se zrychluje práce nás analytiků.
Lukáš Černý, CMO
Freshbag.cz
6x
Faster Data preparation
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More accurate campaign attribution
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consistent model
across all clients
across all clients